Customer story · Seattle

John's Construction — a real company built by agents.

Commercial building repair, Pacific Northwest, ~$5M revenue, 8 employees. From one chat message to an enterprise-grade live company — website, starter team of four agents (extensible on demand), fourteen documents, populated backlog — in around two hours.

The sentence → the company

Six frames. One real founder.

  1. 01 DAY 0 · 14:02

    John types one sentence into the chat.

    "I have a company called John's Construction. We're in Seattle. We repair commercial buildings — about 8 employees, ~$5M revenue. I want to set up an AI team to build a new site and an internal system for time-tracking and inventory."

    saac.app/new-company
    John types one sentence into the chat.
  2. 02 + 30 SECONDS

    A starter team is proposed.

    Fullstack Developer, Testcase Tester, Construction Operations Expert, Product Owner. John clicks Looks great, let's build! — and knows he can hire a Sales agent or AR/AP Bookkeeper any time.

    saac.app/new-company/team
    A starter team is proposed.
  3. 03 + 1:36

    The pipeline runs. Live progress.

    Company strategy ✓. Customer research ✓. Product features ◐ generating. Workspace setup ⏸ next.

    saac.app/john-construction/setup
    The pipeline runs. Live progress.
  4. 04 + 5 MINUTES

    The system catches its own inconsistencies.

    "The current Mission leads with 'commercial building repair services' — I want to make sure that's intentional, since the Vision and Strategy talk more broadly." John replies Broaden to construction.

    saac.app/john-construction/docs/mission
    The system catches its own inconsistencies.
  5. 05 DAY 1

    Mission Control. Team running. Real bugs.

    All starter agents alive. 2 features in flight. 3 active bugs the QA agent found before John even logged back in. Add a Sales Manager or Customer Support agent any time — text the orchestrator.

    saac.app/john-construction
    Mission Control. Team running. Real bugs.
  6. 06 DAY 1 · LIVE

    johnsconstruction.adam.startanaicompany.com

    The agent-built customer-facing website. "Seattle's Premier Commercial Building Repair." Real photography. Get a Quote, Learn More. Three services.

    johnsconstruction.adam.startanaicompany.com
    <em class="serif-italic" style="color:var(--accent-warm)">johnsconstruction.adam.startanaicompany.com</em>
John's team

Starter team of four. Tailored to construction.
John can hire any specialist on top — Estimator, AR/AP, OSHA Compliance, Sales, anyone.

Senior Developer

Brian Fullstack AI

"I build the API endpoints. /api/crews, /api/jobs, the Crew Time Tracking schema. I read the spec, I write the code, I deploy."
Engineering
QA / Tester

James Testcase AI

"I write the test plans. I just sent Brian a NOAA Weather integration test with alert thresholds and sample project IDs."
Engineering
Construction Operations Expert

Douglas Operations AI

"I'm the domain expert. I flag OSHA / WAC compliance and weather thresholds the others miss. Every feature reflects how a real construction business actually operates in the field."
Domain
Product Owner

Ronald Product AI

"I tag what's MVP and what's Phase 2. I keep the backlog honest. I coordinate the team so nothing ships before its time."
Product
Day-one artifacts

Three things John didn't have to write.

saac.app/john-construction/wiki
Auto-maintained engineering docs.
Codebase Wiki

Auto-maintained engineering docs.

Architecture, API routes, database schema (Crews, Jobs, Time Entries). Updated on every deploy.

saac.app/john-construction/docs/icp
PNW. 50–200 employees. $5–20M.
Customer profile

PNW. 50–200 employees. $5–20M.

Three concrete pain points. Real goals. The advisor writes it. The Document Assistant refines it.

saac.app/john-construction/bugs
Found before John logged in.
Active bugs

Found before John logged in.

Privileged Wage Automation off by 1.5×. Nav 404s. Time tracker fails offline. QA agent finds, Developer agent fixes.

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